Malcolm French

Malcolm stumbled into a career in Public Relations when he was asked to work with Navy Public Affairs on the commissioning of the frigate HMCS REGINA.

That’s right. His first Public Relations job was promoting the Navy in Saskatchewan. And he’s done a pretty good job of it over the last 16 years.

We figure if he can promote the Navy in Regina, he must be good.

Malcolm has an eclectic background. He’s a Naval Officer (yes, here in Regina). He’s an Anglican Priest (no, seriously). He’s even delivered singing telegrams (we know, we know).

He is a leader among public relations professionals both locally and nationally. He has earned the Accreditation, Public Relations designation from the Canadian Public Relations Society. He has won three Saskatchewan Awards for Communications Excellence (ACE Awards) as well as the Premier’s Award for Excellence in the (Saskatchewan) Public Service. He is a recipient of the Canadian Forces Decoration, the Queen’s Golden Jubilee Medal and the Saskatchewan Centennial Medal.

He claims that his greatest public relations achievement was to make a Saskatchewan Cabinet Minister cry. In a good way. And that former Cabinet Minister is still speaking to him.

Malcolm believes very strongly that good consultants tell clients what they need to hear, not what they want to hear. Not everyone believes that these days. Malcolm does. Passionately.

Malcolm can help clients identify their communications and public relations needs. He can develop a plan to ensure those needs are met. He can train clients to improve their public speaking or their media relations skills. He can help clients identify and develop effective leaders. He knows the croaking chorus from The Frogs of Aristophanes. Then he can hum a fugue of which he’s heard the music’s din afore, and whistle all the airs from that infernal nonsense Pinafore.

Malcolm French

Equitum Consulting Ltd.