Malcolm French  Malcolm stumbled into a career in Public Relations when he was asked to
work with Navy Public Affairs on the commissioning of the frigate HMCS
REGINA.
That’s right. His first Public
Relations job was promoting the Navy in Saskatchewan. And he’s done a pretty good job of it over
the last 16 years.
We figure if he can promote the Navy in Regina, he must be good.
Malcolm has an eclectic background.
He’s a Naval Officer (yes, here in Regina). He’s an Anglican Priest (no, seriously). He’s even delivered singing telegrams (we
know, we know).
He is a leader among public relations professionals both locally and nationally. He has earned the Accreditation, Public
Relations designation from the Canadian Public Relations Society. He has won three Saskatchewan Awards for
Communications Excellence (ACE Awards) as well as the Premier’s Award for
Excellence in the (Saskatchewan) Public Service. He is a recipient of the Canadian Forces
Decoration, the Queen’s Golden Jubilee Medal and the Saskatchewan Centennial
Medal.
He claims that his greatest public relations achievement was to make a
Saskatchewan Cabinet Minister cry. In a
good way. And that former Cabinet
Minister is still speaking to him.
Malcolm believes very strongly that good consultants tell clients what
they need to hear, not what they want to hear.
Not everyone believes that these days.
Malcolm does. Passionately.
Malcolm can help clients identify their
communications and public relations needs.
He can develop a plan to ensure those needs are met. He can train clients to improve their public
speaking or their media relations skills.
He can help clients identify and develop effective leaders. He knows the croaking chorus from The Frogs of Aristophanes. Then he can hum a fugue of which he’s heard
the music’s din afore, and whistle all the airs from that infernal nonsense Pinafore.
Malcolm French
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