Media Relations and Media Training

Some people think the best way to deal with the media is to ignore them until they go away. The correct term for these people is “pariah.” Ignoring the media is always the worst choice.

We have decades of experience dealing with journalists, and a good knowledge of the Saskatchewan media. We’ve pitched good news stories. We’ve gotten fair shakes on bad news stories.

We can help you develop media relations policies and processes that will earn you respect — and a better chance at fair treatment — from the media.

And we can train you and your key people about HOW to talk to the media. Effective media relations and media training improve your chances of having your side of the story presented fairly and understandably. We can show you the do’s and the don’t’s. And we’ll pepper the session with a few pointed anecdotes to show what can happen when you get it right — or wrong.

Equitum Consulting Ltd.